Category Archives: Truckee Web Design

Truckee Web Design- Increase Your Cash-Flow With Online Traffic

truckee web design“Create More Cash-Flow For Your Truckee Business In 3-Simple Steps”

Welcome to another value packed blog post. I’m coach Matias (if we haven’t met) , I’m involved in the Truckee community as a soccer coach for NorCal Barcelona part-time and I run my digital agency full-time.

Today I’m going to share with you 3-simple steps you can do right now to immediately begin attracting more customers by using a unknown marketing secret called ‘ attraction marketing ‘. Attraction Marketing is used in everyday life, who you are as a person is usually who you attract, the same goes for your business.

Here are 3-simple steps to increase cash-flow:

Step 1: Build a dynamic online presence. In today’s competitive environment having a store front isn’t enough, a basic website isn’t enough, spending money on ads
isn’t enough.

Consumers consistently look to the internet to know more about your business. Reviews and testimonials on public sites like Yelp, Yellowpages, Google Reviews influence online searchers whether your business is online or offline, it still has an impact on their decision making.

So Step 1, invest in a dynamic online brand, protect your brand name, identity and public reviews at all times. Take a moment to create your own account on public review sites, and make sure to comment and respond to all positive and negative comments from customers.

Step 2: Develop a strategic local marketing campaign. Become the local expert for your product and services.

It doesn’t matter what business you are in, if you are serving the local community in Truckee, you must become the most irresistible business in Truckee for your specific niche. It could be a breakfast cafe or a plumbing business, it doesn’t matter you must become that authority in order to maximize your market reach and  cash-flow.

Of course not everyone that buys from you will come back for a 2nd time, but you should be able to retain at-least 60% or more of your customers by properly servicing them, protecting your online presence and educating customers on what you offer.

Step 3 – Develop unique content that you share online through your social profiles and business website that educates your targeted prospect. It may sound difficult for a restaurant to write about ‘food’ , but you can write about the bust restaurant in truckee and why, you can create videos and share really nice pictures of what you offer , once again ‘attracting’ more customers to you.

Let’s say you own a service business, talk about the benefits of your service. Talk about industry updates that has to do with your service, the point is you are providing FREE value upfront to your desired customer with the intentions of attracting them to your business.

I hope you found my 3-step formula effective, if your ready to invest in your business and work with me on helping you create more cash-flow, visit our contact page and leave me a brief background about your business, vision and how I can potentially help you.

To Your Success,
Coach Matias

 

 

 

Give Your Truckee Business The Web Design It Deserves!

truckee web designAre You Ready To Give
Your Truckee Business a Responsive Web Design?

Attracting locals and tourism is a huge part of building a successful brand in a small town like Truckee. There are plenty of resources to expose your business, the key component is the interaction and experience your visitor has when they arrive to your website. I’ve seen ugly websites out perform great websites, but I’ve also seen great websites increase sales and revenue for many businesses.

Giving your Truckee business the web design it desires allows you to create a unique brand, a unique selling proposition and a customer experience that others businesses just can’t provide.

Investing in marketing is a huge part of building a profitable business, it’s dreadful to see business owners shoe-string everything without ever committing to building a well designed website.

3-Styles of Web Design For Your Truckee Business

Honestly anyone these days can go buy a template and build a website. What makes the real difference is understanding direct response marketing and how it benefits the layout of your website. I’m going to share with you three different responsive styles that we develop depending on the business and the purpose behind the website.

Different sites have different purposes, an example would be a landing page compared to a 5-page website. The purpose of the landing page is to build a list of prospects you can market to over a period time using email. A 5-page website is more inclined to provided value and information so the visitor can make a decision.

I wouldn’t recommend a Doctor have a single page landing page, when they could benefit greater from  a 5-page website that shares the potential experience  a patient would experience going to see this specific doctor.

Style 1: Above the fold, information driven site.

When we say ‘above the fold’ that means all the information on the website is above the fold on your computer screen. You don’t have to scroll up or down, everything stays above the fold providing the user a really nice and easy to navigate experience.

Style 2: Sales Site

All websites should be ‘sales driven’ to some degree. I don’t care what business you are in, competition is fierce and you must be willing to compete for the same customer. This means the words  and images on your site make a huge difference on which business is going to win the customer over. Usually a ‘sales site’ has 3-5 pages, with 1 maybe 2 of the pages usually the home page being 1000-2000 words of content & images selling the visitor the service or product being offered.

Style 3: Blog

Blogging has now become a style of website, where creative business owners are beginning to provide more content and value upfront to their audience before asking them to buy.

It’s like having a restaurant website in Truckee that blogs weekly about specials and cool recipes they are using. Another example would be a realtor blogging about the housing market and why you should buy now or sell etc.

The point is this, your business is unique. You the leader are unique, so you must develop that unique experience for your customers virtually and physically (if possible). It starts with having a responsive web design for your Truckee business.

Have you seen our portfolio of sites? We have a wide range from Landing Pages, Custom Sites and sales sites etc. Go here ->

To Your Success,

Coach Matias