Dear Reno Business Owner,
Coach Matias here and today I want to dive into web design specifically direct response designs that generate some sort of action on your website. That action can be a visitor picking up the phone and calling your business, it could also be a visitor inquiring on your site about your products & services.
Direct Response marketing has been around for 100+ years and it’s literally the secret to any successful business. There are millions of websites, thousands of business owners so you must stand out from the rest. Standing out doesn’t mean having the fanciest website, it means being creative and using the principles of direct response to influence your target audience.
Influencing simply means the moment the visitor lands on your website they are not overwhelmed with all the design and features, yet they are seduced with powerful valuable information about your product/service. Usually this information is expressed either through the written word (like your reading now) and/or videos.
The internet moves two ways, either through content or videos. The more content your website the more attractive you as the business becomes. In today’s world content is the leading indicator of successful websites or not. Look around, do some searches and notice the amount of content available in almost every niche.
I know what your thinking, “Matias there are so many websites in my niche’ and that’s a great concern to have, but I want you to think locally and becoming the #1 expert in your area.
Locally to us would be: Reno, Carson City, Truckee, Spanish Springs, North Lake & South Lake Tahoe, Minden, Yearington, Gardnerville etc.
Become The Local Authority For Your Product & Services Today
Experts make money, rookies learn from experts. Becoming the go to source locally for your product & services is the ideal way to build a successful business in Northern Nevada. Unless you are selling products domestically/internationally your entire focus should be local customers and you attract them by providing valuable content and videos.
Once again, a simple website that’s well optimized for the search engines with valuable content will out beat any sales rep, any other source of leads because at the end of the day you have a machine that’s working 24/7 365 continuously educating your targeted audience.
If you would like to learn more about our direct response web design and how we can help you grow your business, fill out the form on this page (Reno Web Design) and I will be in touch within 24hrs.
– Coach Matias