Tag Archives: business

Truckee Web Design- Increase Your Cash-Flow With Online Traffic

truckee web design“Create More Cash-Flow For Your Truckee Business In 3-Simple Steps”

Welcome to another value packed blog post. I’m coach Matias (if we haven’t met) , I’m involved in the Truckee community as a soccer coach for NorCal Barcelona part-time and I run my digital agency full-time.

Today I’m going to share with you 3-simple steps you can do right now to immediately begin attracting more customers by using a unknown marketing secret called ‘ attraction marketing ‘. Attraction Marketing is used in everyday life, who you are as a person is usually who you attract, the same goes for your business.

Here are 3-simple steps to increase cash-flow:

Step 1: Build a dynamic online presence. In today’s competitive environment having a store front isn’t enough, a basic website isn’t enough, spending money on ads
isn’t enough.

Consumers consistently look to the internet to know more about your business. Reviews and testimonials on public sites like Yelp, Yellowpages, Google Reviews influence online searchers whether your business is online or offline, it still has an impact on their decision making.

So Step 1, invest in a dynamic online brand, protect your brand name, identity and public reviews at all times. Take a moment to create your own account on public review sites, and make sure to comment and respond to all positive and negative comments from customers.

Step 2: Develop a strategic local marketing campaign. Become the local expert for your product and services.

It doesn’t matter what business you are in, if you are serving the local community in Truckee, you must become the most irresistible business in Truckee for your specific niche. It could be a breakfast cafe or a plumbing business, it doesn’t matter you must become that authority in order to maximize your market reach and  cash-flow.

Of course not everyone that buys from you will come back for a 2nd time, but you should be able to retain at-least 60% or more of your customers by properly servicing them, protecting your online presence and educating customers on what you offer.

Step 3 – Develop unique content that you share online through your social profiles and business website that educates your targeted prospect. It may sound difficult for a restaurant to write about ‘food’ , but you can write about the bust restaurant in truckee and why, you can create videos and share really nice pictures of what you offer , once again ‘attracting’ more customers to you.

Let’s say you own a service business, talk about the benefits of your service. Talk about industry updates that has to do with your service, the point is you are providing FREE value upfront to your desired customer with the intentions of attracting them to your business.

I hope you found my 3-step formula effective, if your ready to invest in your business and work with me on helping you create more cash-flow, visit our contact page and leave me a brief background about your business, vision and how I can potentially help you.

To Your Success,
Coach Matias

 

 

 

Give Your Truckee Business The Web Design It Deserves!

truckee web designAre You Ready To Give
Your Truckee Business a Responsive Web Design?

Attracting locals and tourism is a huge part of building a successful brand in a small town like Truckee. There are plenty of resources to expose your business, the key component is the interaction and experience your visitor has when they arrive to your website. I’ve seen ugly websites out perform great websites, but I’ve also seen great websites increase sales and revenue for many businesses.

Giving your Truckee business the web design it desires allows you to create a unique brand, a unique selling proposition and a customer experience that others businesses just can’t provide.

Investing in marketing is a huge part of building a profitable business, it’s dreadful to see business owners shoe-string everything without ever committing to building a well designed website.

3-Styles of Web Design For Your Truckee Business

Honestly anyone these days can go buy a template and build a website. What makes the real difference is understanding direct response marketing and how it benefits the layout of your website. I’m going to share with you three different responsive styles that we develop depending on the business and the purpose behind the website.

Different sites have different purposes, an example would be a landing page compared to a 5-page website. The purpose of the landing page is to build a list of prospects you can market to over a period time using email. A 5-page website is more inclined to provided value and information so the visitor can make a decision.

I wouldn’t recommend a Doctor have a single page landing page, when they could benefit greater from  a 5-page website that shares the potential experience  a patient would experience going to see this specific doctor.

Style 1: Above the fold, information driven site.

When we say ‘above the fold’ that means all the information on the website is above the fold on your computer screen. You don’t have to scroll up or down, everything stays above the fold providing the user a really nice and easy to navigate experience.

Style 2: Sales Site

All websites should be ‘sales driven’ to some degree. I don’t care what business you are in, competition is fierce and you must be willing to compete for the same customer. This means the words  and images on your site make a huge difference on which business is going to win the customer over. Usually a ‘sales site’ has 3-5 pages, with 1 maybe 2 of the pages usually the home page being 1000-2000 words of content & images selling the visitor the service or product being offered.

Style 3: Blog

Blogging has now become a style of website, where creative business owners are beginning to provide more content and value upfront to their audience before asking them to buy.

It’s like having a restaurant website in Truckee that blogs weekly about specials and cool recipes they are using. Another example would be a realtor blogging about the housing market and why you should buy now or sell etc.

The point is this, your business is unique. You the leader are unique, so you must develop that unique experience for your customers virtually and physically (if possible). It starts with having a responsive web design for your Truckee business.

Have you seen our portfolio of sites? We have a wide range from Landing Pages, Custom Sites and sales sites etc. Go here ->

To Your Success,

Coach Matias

 

 

 

 

 

 

 

 

 

Does Your Reno Business Suffer From Leads & Online Sales?

How To Build a Online Sales Funnel For Your
Reno Business….

Reno business weeklyAs a Reno business owner do you suffer from lead poverty? I’m sure you receive daily solicitations from various marketing firms promising you first page google listings, seo management and pay per click services.

After doing my own research the past 2-years 99% of the local service providers  have no experience developing profitable direct response campaigns that turn your advertising dollars into profitable ones.

Local agencies focus on SEO, PPC and how pretty your website looks, but they truly don’t understand the mechanics and sales triggers that get people to buy your stuff. I don’t care what your selling in Reno, if you desire to create a profitable advertising campaign lets go over a few key points that will help you further understand.

Few basic principles:

1. Target Audience:

Anyone can sell you SEO, PPC and web design, but is your audience being approached properly? As a business owner its imperative that you begin taking notes today on your ideal customer , who is the best prospect for your reno business, where do they live in reno? Where do they work? What other things are they buying on-top of your product or service?

Dig deep into your customers and begin developing strategic low cost marketing campaigns instead of depending 100% on just SEO, PPC etc. Those are great medians of traffic but the real work is understanding the psychology and buying habits of your target audience, this way you turn $1 into $3 , make sense?

2. Authority

Are you the ideal person in Reno for your product and service? Are you the absolute source and kingpin ? You must if you desire to win in todays global market. Keep in mind, most of your products and services can be bought else where. Unless your in a restaurant business or service based business, everything else can be bought online. So becoming the expert, the ‘guru’ for your niche allows you to attract new customers.

Do you see how this becomes almost like a game? The more valuable your service/product and you as the leader become the more you will attract. Attracting business is quite simple, there are many ways to do this, but being strategic and knowing your customer is ideally the only way to build a profitable business over a long period of time.

How To Increase Sales and Customer
Retention For Your Reno Business

Increasing your sales and customer retention comes down to understanding the first two principles of marketing. You may already have a cash-flowing business, you may be in the start up phase, I’m not quite sure but sales and repeat customers must be your #1 priority if you plan to be around for a long time as a reno business owner.

1. How do I increase sales?

First off sales begins with you as the business owner/leader going out and truly mastering the art of selling. Sales is the highest paid profession in the world, I don’t care if your selling oranges on the corner or car transmissions, you must be able to communicate, persuade and overcome objections if you plan to ask customers for money.

It’s frustrating to see how many reno business owners lack this skill, its literally the lifeblood of your business. You could be the worst marketer in the world, have a terrible website and yet still make money because your able to communicate.

Now imagine being able to communicate and have a strategic marketing campaign that provides with you quality prospects. Think you can make money? I’d hope so.

Most business owners start backwards, they start with marketing first instead of sales. Sales is the driving force, without new sales your business is dying. You can have 100 leads a day knocking at your door but if you can’t convert 1%  into buying from you, how do you expect to win in business?

2. How do I keep customers coming back?

Customer retention is huge, in-fact most successful businesses have a steady stream of new customers + returning customers. Returning customers is where your business creates most value, any successful investor knows that a transactional based business is worth alot less then a customer driven business.

The difference is a customer driven business has a steady repeat of buyers who provide a baseline for the business. Baseline meaning if you have 1000 customers every month coming to your business and spending $10, thats $10,000 a month you can almost expect to see every month for the next 12-months. A transactional driven business solely relies on 1-time sales, like realtors, insurance agents, car dealerships. There is no real customer re-order, they came once and they bought and maybe you won’t see them again for a few years.

Bringing customers back to your business has to do with your ability to:

1. Have a compelling offer for each season, quarter and special day of the year. For example study Victoria Secret, they have a weekly email that offers all types of specials and promos depending on the year, are you doing this?

It’s quite simple to do. As new/existing customers do business with you, begin collecting email and physical addresses so you can run email promotions and direct mail offers. Email is alot cheaper and less stressful to deal with, so we will focus on email.

Imagine having a list of 500 buyers whom you’ve done business with and every friday or once a month you send them a special offer to come back? Or how about this one.. You send them an offer and they can redeem it for free by simply sharing it on social media?

Pretty genius eh?

The point is you must be collecting ‘data’ from your customers and then following up with them on a consistent basis with different promos and offers to get them to come back and buy again.

You can take my lesson here with a grain of salt, or you can step back allow my agency to come in and help you grow your current business. There are plenty of businesses here in Reno that want to thrive and succeed. My message is for those who are serious and coachable, nothing more annoying then working with a business owner who is suffering yet isn’t coachable.

See you at the top of Mt.Rose,

Coach Matias
775.200.0958