How To Build a Online Sales Funnel For Your
As a Reno business owner do you suffer from lead poverty? I’m sure you receive daily solicitations from various marketing firms promising you first page google listings, seo management and pay per click services.
After doing my own research the past 2-years 99% of the local service providers have no experience developing profitable direct response campaigns that turn your advertising dollars into profitable ones.
Local agencies focus on SEO, PPC and how pretty your website looks, but they truly don’t understand the mechanics and sales triggers that get people to buy your stuff. I don’t care what your selling in Reno, if you desire to create a profitable advertising campaign lets go over a few key points that will help you further understand.
Few basic principles:
1. Target Audience:
Anyone can sell you SEO, PPC and web design, but is your audience being approached properly? As a business owner its imperative that you begin taking notes today on your ideal customer , who is the best prospect for your reno business, where do they live in reno? Where do they work? What other things are they buying on-top of your product or service?
Dig deep into your customers and begin developing strategic low cost marketing campaigns instead of depending 100% on just SEO, PPC etc. Those are great medians of traffic but the real work is understanding the psychology and buying habits of your target audience, this way you turn $1 into $3 , make sense?
Are you the ideal person in Reno for your product and service? Are you the absolute source and kingpin ? You must if you desire to win in todays global market. Keep in mind, most of your products and services can be bought else where. Unless your in a restaurant business or service based business, everything else can be bought online. So becoming the expert, the ‘guru’ for your niche allows you to attract new customers.
Do you see how this becomes almost like a game? The more valuable your service/product and you as the leader become the more you will attract. Attracting business is quite simple, there are many ways to do this, but being strategic and knowing your customer is ideally the only way to build a profitable business over a long period of time.
How To Increase Sales and Customer
Retention For Your Reno Business
Increasing your sales and customer retention comes down to understanding the first two principles of marketing. You may already have a cash-flowing business, you may be in the start up phase, I’m not quite sure but sales and repeat customers must be your #1 priority if you plan to be around for a long time as a reno business owner.
1. How do I increase sales?
First off sales begins with you as the business owner/leader going out and truly mastering the art of selling. Sales is the highest paid profession in the world, I don’t care if your selling oranges on the corner or car transmissions, you must be able to communicate, persuade and overcome objections if you plan to ask customers for money.
It’s frustrating to see how many reno business owners lack this skill, its literally the lifeblood of your business. You could be the worst marketer in the world, have a terrible website and yet still make money because your able to communicate.
Now imagine being able to communicate and have a strategic marketing campaign that provides with you quality prospects. Think you can make money? I’d hope so.
Most business owners start backwards, they start with marketing first instead of sales. Sales is the driving force, without new sales your business is dying. You can have 100 leads a day knocking at your door but if you can’t convert 1% into buying from you, how do you expect to win in business?
2. How do I keep customers coming back?
Customer retention is huge, in-fact most successful businesses have a steady stream of new customers + returning customers. Returning customers is where your business creates most value, any successful investor knows that a transactional based business is worth alot less then a customer driven business.
The difference is a customer driven business has a steady repeat of buyers who provide a baseline for the business. Baseline meaning if you have 1000 customers every month coming to your business and spending $10, thats $10,000 a month you can almost expect to see every month for the next 12-months. A transactional driven business solely relies on 1-time sales, like realtors, insurance agents, car dealerships. There is no real customer re-order, they came once and they bought and maybe you won’t see them again for a few years.
Bringing customers back to your business has to do with your ability to:
1. Have a compelling offer for each season, quarter and special day of the year. For example study Victoria Secret, they have a weekly email that offers all types of specials and promos depending on the year, are you doing this?
It’s quite simple to do. As new/existing customers do business with you, begin collecting email and physical addresses so you can run email promotions and direct mail offers. Email is alot cheaper and less stressful to deal with, so we will focus on email.
Imagine having a list of 500 buyers whom you’ve done business with and every friday or once a month you send them a special offer to come back? Or how about this one.. You send them an offer and they can redeem it for free by simply sharing it on social media?
Pretty genius eh?
The point is you must be collecting ‘data’ from your customers and then following up with them on a consistent basis with different promos and offers to get them to come back and buy again.
You can take my lesson here with a grain of salt, or you can step back allow my agency to come in and help you grow your current business. There are plenty of businesses here in Reno that want to thrive and succeed. My message is for those who are serious and coachable, nothing more annoying then working with a business owner who is suffering yet isn’t coachable.
See you at the top of Mt.Rose,