Welcome to another value packed blog post. I’m coach Matias (if we haven’t met) , I’m involved in the Truckee community as a soccer coach for NorCal Barcelona part-time and I run my digital agency full-time.
Today I’m going to share with you 3-simple steps you can do right now to immediately begin attracting more customers by using a unknown marketing secret called ‘ attraction marketing ‘. Attraction Marketing is used in everyday life, who you are as a person is usually who you attract, the same goes for your business.
Here are 3-simple steps to increase cash-flow:
Step 1: Build a dynamic online presence. In today’s competitive environment having a store front isn’t enough, a basic website isn’t enough, spending money on ads
Consumers consistently look to the internet to know more about your business. Reviews and testimonials on public sites like Yelp, Yellowpages, Google Reviews influence online searchers whether your business is online or offline, it still has an impact on their decision making.
So Step 1, invest in a dynamic online brand, protect your brand name, identity and public reviews at all times. Take a moment to create your own account on public review sites, and make sure to comment and respond to all positive and negative comments from customers.
Step 2: Develop a strategic local marketing campaign. Become the local expert for your product and services.
It doesn’t matter what business you are in, if you are serving the local community in Truckee, you must become the most irresistible business in Truckee for your specific niche. It could be a breakfast cafe or a plumbing business, it doesn’t matter you must become that authority in order to maximize your market reach and cash-flow.
Of course not everyone that buys from you will come back for a 2nd time, but you should be able to retain at-least 60% or more of your customers by properly servicing them, protecting your online presence and educating customers on what you offer.
Step 3 – Develop unique content that you share online through your social profiles and business website that educates your targeted prospect. It may sound difficult for a restaurant to write about ‘food’ , but you can write about the bust restaurant in truckee and why, you can create videos and share really nice pictures of what you offer , once again ‘attracting’ more customers to you.
Let’s say you own a service business, talk about the benefits of your service. Talk about industry updates that has to do with your service, the point is you are providing FREE value upfront to your desired customer with the intentions of attracting them to your business.
I hope you found my 3-step formula effective, if your ready to invest in your business and work with me on helping you create more cash-flow, visit our contact page and leave me a brief background about your business, vision and how I can potentially help you.
To Your Success,