RW Designs & Marketing was created by Mateas, an internet marketing entrepreneur and successful businessman from Sacramento, CA. We relocated to Reno in 2012 and have been growing our brand organically. Matias has been consulting and innovating the online marketing industry for the past 8-years, has worked for major brands, Inc. 500 companies and international soccer clubs.
- Our custom design websites and technical services produce visible results.
- Our customized online marketing campaigns drive high-quality targeted traffic.
- Our offline marketing collateral services give your brand image consistency.
- Our packaged service plans let us maintain and grow your online presence.
Do you often leave a website within a few seconds? Curious to know Why?
In most cases you didn’t find the information you were seeking or you did but it was complicated. Our expert marketers and designers will study your market and create an effective digital funnel that will help you attract traffic, generate more leads and close more sales on autopilot.
Friendly, attractive websites that grab your visitor’s attention. Clear Content that drive visitors to act! Conversion oriented sites so you can measure your marketing ROI.
Our clients experience custom designed websites through a simple 3-phase proces.Whether you desire an informational site, an ecommerce site to sell your products and services, or a interactive site that engages and inspires your visitors, we can create this for you!
Our Design Process.
Rapport. We will start with interactive sessions to further understand your business model and customer acquistion program.This will give us a clear understanding of the best approach for marketing design.
Market Dismantle. Once we understand your business operations and overall vision, we will conduct a short market ‘distmantle’ by studying the current buying habits of your targeted audience and who they are buying from. Once we discover the other successful businesses in your niche we will model their sales & marketing process, but do it better.
Executing. At this point we understand your business and our sole purpose is to help you increase your sales and customers by leveraging our knowledge and experience with internet marketing.
Content Management System
Giving you the ultimate flexibility with a platform you can use within minutes.
Our CMS (content management system) gives you ultimate flexibility and to adjust your website freely as your business grows.
Basic Content Management System Features
Our web-based editor is easy to use. It lets you edit text, add images, embed media, create links, and much more.
The absolute simplest photo gallery feature. Just upload your digital images and you’ve got an instant slide-show. Choose from a variety of ways to display your images. Also, you can reorder, rename, and even add rich-text captions to your images.
Easily integrate video from popular services like YouTube™, Vimeo, and Blip.tv. You can also upload and embed your own video using Flash, QuickTime, Windows Media, or many other popular formats.
On Site SEO
Our CMS was built from the ground up to be search engine friendly. Standards-based mark-up, clean code, friendly URLs, 301 redirects, robots.txt, easy Google Analytics integration, meta tag editing, and sitemap tools make sure your website can achieve great rankings.
Manage events and display calendars in a variety of ways. Already using another calendar service like Google™ Calendar? Display data from those external calendars on your website using iCal feeds.
Simple, Friendly, Expandable! Today’s! Your online business needs an eCommerce solution with functionality that can easily be managed.
Simple.Our ecommerce software provides every ecommerce tool you need to easily manage your online store, ship and track orders, and accept and process payments in real time.
Friendly. Your success in online retail relies on providing a pleasant shopping experience for your customers. Fully integrated with your custom design, our user-friendly shopping cart boasts online order tracking and quick and easy checkout. Our shopping cart software provides your customers with an experience that will have them visiting your online store, again and again.
Expandable. As your business expands, so should your online store. Our scalable ecommerce solution provides you with solutions that will easily grow with your business.
Affiliate System Setup
Want to grow your customer base exponentially? Want to replicate your business hundreds or thousands of times? Affiliate marketing is where it’s at. we believe that ‘sharing is caring’ and one of the easiest and fastest ways to create massive exposure to your products or services is to create an affiliate based offer that anyone can promote and benefit from by receiving a commission on sales.
Social Media Management
Spread, grow and captivate your most loyal customers with our incredible, custom built social media platform. Our platform allows any business that is serious about creating a niche community, building lasting relationships, consumer loyalty and deploying integrated marketing programs the ability to do so with ease.
Keep your network safe and protected. The system has a sophisticated filtering system that allows you to determine language that you want to block, by entering the word or phrase (i.e. swear words, competitors). Additional filtering based on the language filter blocks adult content (or any content you choose) and sends it to the red flag dashboard where the content can be reviewed by an administrator.
Here is the fun part. Each member is able to log in and participate in the community. They have several options for managing their personal profiles, including uploading pictures, stating their likes/dislikes, editing their personal and public information, etc.
Let people know what you are up to. Each member can simply update their status through a ‘mood’, availability or comment. Everyone who is that members’ friend view can see the status update.
Stay in-touch with what is going on with your friends at a quick glance. Based on the approved friends, you are able to see all the activity of the community you are associated with. This includes pictures, videos, blog posts, comments, etc.
The power of a blog can transform your business. Creating a custom blog for your reno business may be one of the most important things you can do. It provides your targeted audience content and value they can read, absorb and make an decision to buy.
A blog can be your main website, or it can be the ‘hub’ of all of your content. See how a blog can help grow customers and sales.
- Provides value to potential buying ‘prospects’
- Becomes the ‘hub’ of all your content (videos & literature)
- Increase your SEO visibility with an optimized Word Press blog, one of the easiest ways to get traffic, leads and sales.
- Easily updated and managed, even directly from your Smartphon
Increase your leads, sales and customer base by leveraging our internet marketing knowledge and experience.
- Attract higher paying customers & clients
- Become the brand in your space
- Increase search engine presence
- Social Media that creates sales
Pay Per Click Marketing: The Easiest way to get buyers on your website!
PPC (pay-per-click) is a powerful form of direct advertising where Google for example displays advertisements within predetermined search parameters. We carefully research your particular target market and identify the best keywords that are actively being searched by your target market. We target the individuals who are ready to act or buy, not just people browsing around.
Don’t waste your precious time trying to figure out what to do. We can get you there in no time creating high converting effective PPC campaigns that truly convert your visitors into leads, sales or your desired action.
We will help you increase your direct ROI on every campaign.
Benefits of PPC Marketing.
- Your marketing can be very accurately targeted to your ideal customers.
- Advertisements can be changed almost instantly to take advantage of changing search behavior.
- We track every user who visits your site from your advert, enabling you to understand what attracts a customer to you and further refine your marketing.
- Your advertisements are displayed exactly when a visitor is interested in your specific product or service.
- Run multiple campaigns at the same time to test the most effective ad copy and click through rates. to further improve your overall ROI.
- PPC’s advanced targeting and tracking features enable you to seamlessly integrate a PPC campaign with other marketing activities into a single, comprehensive strategy.
- Achieve both flexibility over costs and the ability to control your budget by choosing how much you want to pay per click and for what time frame.
- Your landing page is optimized to increase conversion through A/B split testing.
Search Engine Optimization: Take your Reno business to the top by taking your website to the first page on Google, Yahoo & Bing.
Looking to generate more leads and sales for your business? .
70% of Reno consumers click on “organic” listings after they type in a search . Over 90% don’t go past the second page of search engine results to find what they are looking for.
Where are you ranking today?
Your website is a marketing investment don’t expect to see a return on investment overnight, but with consistency you will begin to experience more leads and sales just from the search engines, not including Social Media, Local Maps, PPC, Email Marketing and word of mouth!
Benefits of SEO
- SEO has a fixed cost compared to other forms of Internet marketing where you might pay per visitor. This allows you to manage your budget effectively.
- SEO increases your business exposure, by attracting visitors through ‘keyword searched’ results rather than paid advertising.
- The methods used in SEO genuinely improve your website’s quality, visibility and credibility, through site improvements and links from news articles, blogs, directories and other relevant websites.
Email Marketing : A Classic strategy but still the most effective
Did you know that 90% of online sales is driven through Email? Don’t let the social media guru’s mislead you, Email is still the most effective way to generate more leads & sales for your business.
- We develop high open rate Subject Lines.
- We own commercial based email servers – Compliant with all CAN-Spam regulations..
- We develop high converting templates and Email designs that increase the CTR (click thru rate) which is calculated by how many opens and how many clicks an individual emails receives.
Things to Consider When Emailing::
- Properly position your message so it provides value and curiosity to your target audience.
- Your subject lines, body of email must be well written with call to action.
- Develop a friendly user experience from the moment they receive the email in their inbox, open it, read it and take action.
- The best days to email are Tuesday and Sunday evenings. Tuesday morning 6am EST continues to produce the best open rates, and Sunday evenings are great as well.
- All of your email marketing efforts MUST be split tested. As a business owner you should never put all your eggs in one basket about
Social Media Marketing: Your audience is on Facebook, Twitter and Instagram, are you?
Listen. Engage. Grow. Attract more customers using Social Media, build stronger relationships and maintain ongoing communication with the customers who rave about you!
- Social media is the best way to maintain a consistent ongoing conversation with those who care.
- Provide value, give back and watch your following grow!
- Leverage influential groups of individuals who are your perfect customers.Social media marketing is word-of-mouth on steroids! Social media marketing can bring more leads, more sales and more people talking about you and your company. It’s the voce of your business. It’s an interaction between your customers and fans, it’s a true relationship that can last for ages. But it takes time and effort to properly maintain this ever evolving relationship.
Benefits of Social Media.
- Position yourself in front of the right audience and you can achieve massive exposure.
- Generate more leads, more sales and connect with your current customers and prospective customers.
- Create a conversation, engage your audience, provide valuable information and leverage the networks of targeted consumers with your voice.
- Increase search engine visibility and social credibility through search engine rankings.
We don’t just throw messages on your Facebook or Twitter, we create a comprehensive marketing strategy that is measured so you can see an effective ROI for your social efforts. We actively engage and respond to your clients through your voice, your messaging and incorporate your values to create lasting relationships with your target audience. We find where your audience lives, what they think, what they are saying and understand their needs to truly offer the most value.
Social media is the ‘live’ adaptation of your brand. As your brand comes to life, it must incorporate your core business values and encompass the depth of your brand so that long-term relationships can be established. This is no longer a game. It’s a way of life. Your business must adapt and grow in the way your target audience desires.
RW Designs & Marketing knows how to do it. Social media marketing is what we do every day. We understand the online mindset.
Leave behind an impactful and meaningful message after you leave the room. Print marketing collateral that works!
- Business Cards
- Post Cards
- Reports & Documents
- Print Advertising
- Direct Mailing Pieces
- Product Packaging
We offer a full range of print design services coupled with our branding services. Your business will look first class every time someone receives a marketing piece. Whether it is a business card or direct mail piece, your collateral will give your business the professional edge.